Social Media for Writers

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REGENT'S COLLEGE
Herringham Hall
October 16, 2010

1:00 PM - 5:00 PM

FREE TO DELEGATES
Please RSVP to admin@londonswf.com
Limited to the first 75 who RSVP, book early


Why is Social Media important to Writers?

According to Alexa analytics, Twitter has 910,000,000 unique visitors, making it the ninth largest website on the Internet.

With 145 million Twitter users and over 500 million people on Facebook, social media is the most powerful marketing tool for writers. It’s also free.

Writers, readers, directors, publishers, broadcasters and actors all use these sites to network and share information. Writers looking for their big break are sorely missing out by waiting on the sidelines.

Social media is incredible because it allows you to talk to anyone, even big names and celebrities. For those worried about time constraints, certain applications can be automated and scheduled in advance. Social media is incredible because:-

  • Thousands of reporters and media outlets are online and always keep their eyes peeled for interesting people and stories.
  • It has fine-tuned search features (that most people ignore) to hone in information that’s relevant to you.
  • The frequency allows you to build strong relationships quickly.
  • It can help writers become “celebrities” in their niche. Creating a solid online presence shows agents and producers you’re serious by proving your idea/story is marketable.

In terms of specifics, having a blog shows off your expertise, connects you with potential clients including producers and directors, and bumps your website to the top of the search engines.

Making “small talk" on Twitter is the most highly leveraged way to talk to thousands of people at once and helps you instantly jump in on relevant conversations.

Our Workshop Will Include

Our unbeatable lineup of content will break down the basics of the top four social media platforms:

  • Twitter
  • Facebook
  • LinkedIn
  • Blogging

The workshop will be broken up into four segments, introducing the platforms and the basics, as well answering these questions:

  1. Is building my own social networking platform a good option?
  2. What is the best way to get more and better attention on social sites?
  3. What does internet attention mean to screenwriters specifically?
  4. What are some of the pitfalls associated with creating social media?
  5. Is quality or quantity of tweets/posts more important?
  6. What are some examples of self-marketing that screenwriters can emulate?
  7. What are some dos and don'ts of personal branding?


We will also address these topics:

  • What transmedia storytelling is and how to incorporate it into your writing.
  • The exact steps to take to find and network with The Biggies in the film industry.
  • How blogging can help you build a “celebrity-like” brand where people in your niche will know exactly who you are and spread the word.
  • Precise search techniques to find that ready-made audience.
  • How to convert in-person networking into loyal contacts that will help promote your work again and again by sustaining those relationships online.


Finally, we will wrap up with case studies to show our audience how screenwriters like John August, Neil Gaiman, Diablo Cody and Bryan Lee O'Malley are all successfully using Twitter and gaining millions of fans between them. Learn the specific tactics they’re using to engage with their audience and promote their work.

This compelling presentation will consist of explanations of the importance of each platform, how they differ and step-by-step instructions on how to use them effectively without wasting your day online.

In Hollywood it’s all about “who you know.” With smart use of social media that ‘who you know’ just got a whole lot bigger!