Anita Ondine - Director

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WHY SHOULD YOU LISTEN TO HER…? Because she’s gone from intellectual property and technology lawyer to Senior VP at Lehman Brothers to a diverse and risk-taking filmmaker who, not surprisingly, likes to “Play on the edge”.

Lehman Brothers, Seize the Media.


Anita Ondine grew up in a creative household, where storytelling was a normal part of everyday life. After spending her early years in Sydney, Australia, Anita moved to Tasmania where she became deeply involved in the largest environmental battle in Australian history - the battle to save the Franklin River from being dammed.

This experience sowed the seeds of an ongoing commitment to telling stories that subvert accepted wisdom, challenging the audience to think and act in different ways.

Anita’s love of story transformed into a career in intellectual property law, with a particular interest in technology. After advising major corporations such as Reuters on the development of their data licensing and internet platforms, Anita moved into the finance sphere where she worked firstly as Senior Legal Counsel and later as Senior Vice President at Lehman Brothers.

After a decade in law and business management, Anita returned to her storytelling roots and is currently writing and producing via Seize the Media, the global transmedia production company. Seize the Media is focused on the development, writing and production of entertainment properties in the Transmedia domain, including fully integrated feature films, web series, mobile micro-narratives and social games. Seize the Media also provides consulting and creative services to third parties on topics related to audience engagement and cross-platform story architecture.

Anita has written a book and several articles on technology law and management issues, and speaks internationally on themes related to the evolution of storytelling.

Despite living between London and New York for over a decade, Anita still identifies as being "from Tasmania" and likes to retreat there from time to time.